dc.description.abstract | Mobile Internet has emerged as a tool that is changing the lives of many consumers
especially in the developing countries by enabling them to access information. The objective
of this research was to determine the extent to which Kenyan university students accept
Mobile Internet, to identify the mobile platforms and data plans used, to identify and qualify
the constructs that do affect adoption of Mobile Internet and to identify the services accessed
by users of mobile internet.
Most research work on Mobile internet adoption is structured on Technology Acceptance
Model (TAM). This research however included additional constructs to TAM and attempt to
justify their effect on Mobile Internet adoption among university students in Kenya.
The study found that majority of the respondents indicated that they were using ordinary
phones and smart phones to access Mobile Internet. The respondents accessed different
services on their mobile devices like Social networking, checking the news, accessing
research materials and accessing e-mails. Most of the respondents preferred pre-paid data
bundles.
The study found that consumer's perceived ease of use had a positive impact on intention to
use M-internet. It was also found that perceived usefulness had a positive impact on
consumer's intention to use M-internet. The study also revealed that consumer's attitude
toward M-internet had a positive impact on his/her intention to use M-internet. Consumer's
perception of playfulness was found to have positive impact on intention to use M-internet.
Internet experience was also shown to have a positive impact on a consumer's intention to
use M-internet. Consumer's perception of service cost was shown to have an impact on
intention to use M-internet. System quality was shown to have an impact on a consumer's
intention to use M-internet. A consumer's perception of content quality also was shown to
have an impact on intention to use M~internet. All these results were consistent with previous
studies focusing on TAM framework as well as the studies on the additional Constructs. | en |