survey of orientation practices in commercial Banks in Kenya
Abstract
The commercial banks in Kenya have not been spared in the environmental changes.
Through the process of orientation, commercial banks seek to reposition themselves in
order to create new competencies and capacities to exploit and deal with new
situations.In late 1990's commercial banks experienced several challenges resulting to
mergers of some banks and closure of several branches as a way of cutting down on costs
due to high costs of living resulting to customers not saving as per the expectations.
During this time some banks were also placed under statutory management to help them
recover for purposes of protecting the common man.As a result of this trend the banks
started rebranding their products and repositioning themselves to tap the much needed
business. This saw the emergence and introduction of ATMs in most banks at the
beginning of this century. Introduction of competitiveness through IT thus required high
skills and great experience on the part of the employee. It is against this background and
the struggle by commercial banks to stay afloat that this survey undertook to analyse the
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orientation practices in commercial banks. The study sought to establish the orientation - practices for employees in commercial banks and to determine the extend to which bank
employees are satisfied with the orientation practices in commercial banks. The survey
was conducted by giving questionnaires to bank employees in the ten leading banks
according to MI(2002).
Sponsorhip
The University of NairobiPublisher
School of Business ( SOB )