| dc.contributor.author | Anot, Marren A | |
| dc.date.accessioned | 2013-05-11T09:33:48Z | |
| dc.date.available | 2013-05-11T09:33:48Z | |
| dc.date.issued | 2006-11 | |
| dc.identifier.citation | Masters Of Business Administration (MBA) Degree, University of Nairobi | en |
| dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/21867 | |
| dc.description | A management research project submitted in
fulfillment of the requirements of the Degree of
Master of Business Administration, (MBA), School Of
Business, University Of Nairobi | en |
| dc.description.abstract | The primary objectives of this study were (i) To determine strategies KTB has put in place to establish
a Sustainable Competitive Advantage for Kenya as a tourist destination. (ii) To establish challenges
facing KTB in fulfilling its mission. The researcher identified the various models of achieving
Sustainable Competitive Advantage and it is against these models that the operations of the board were
sassed.
It was a case study and respondents were directly interviewed. The principle findings of the study were
that; The Kenya Tourist Board embraces strategic planning and has a strategic plan covering the years
2005-2007. The board expects to sustain the current tourism performance and has put in place a
number of strategies to ensure this sustainability. The main challenges facing the board are, funding
and understaffing. | en |
| dc.language.iso | en | en |
| dc.publisher | University of Nairobi | en |
| dc.title | Strategies employed by the Kenya Tourist Board (KTB) to establish a sustainable competitive advantage for Kenya as a tourist destination | en |
| dc.type | Thesis | en |
| local.publisher | School of Business | en |
