dc.contributor.author | Makongo, D M | |
dc.date.accessioned | 2013-05-11T12:58:54Z | |
dc.date.available | 2013-05-11T12:58:54Z | |
dc.date.issued | 2001-09 | |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/22156 | |
dc.description.abstract | This study was designed to investigate the quality of information obtained
from mail survey using personal cash rewards and contribution to charity as
a way of increasing mail survey response.
The specific objectives were: 1) To determine if the use of personal cash
rewards and contributions to charity incentive to mail survey can
significantly increase the rate of mail survey among Nairobi residents. 2) To
find out which method is more effective between personal cash reward and
charity contributions as an incentive to the Nairobi residents in mail survey
response. 3) To compare the quality of answers given between those
respondents who are not offered anything and those that are offered charity
and cash incentives.
The population was the current. undergraduate students of the University of
Nairobi. A sample was randomly selected from this population and
questionnaires sent to them. The chi square (X2) test was used as the main
tool to analyze the response rate. The quality of the answers was analyzed
using descriptive statistics. Results showed that cash rewards are very effective in increasing the
response rate. Contribution to charity did not increase the response rate
significantly. The quality of answers was not effected by the incentives
offered.
The study recommends to the researcher using mail survey to use the cash
incentive to increase the response rates. However, caution is given that the
particular characteristics of the population must be analysed to determine
whether to use cash or not. It is also important to carefully determine the
amount of cash to offer. In an era of increasing consumer skepticism about
research and reluctance to participate in survey research, these methods may
prove superior to previously used methods of enhancing consumer response. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.subject | Mail survey response | en |
dc.subject | Cash rewards | en |
dc.subject | Contributions | en |
dc.subject | Charity | en |
dc.subject | Information quality | en |
dc.title | An investigation into the quality of information obtained from mail survey using personal cash rewards and contributions to charity as a way of increasing mail survey response:the case of Nairobi University students | en |
dc.type | Thesis | en |
local.publisher | School of Business, University of Nairobi | en |