| dc.description.abstract | The study was aimed at studying the factors that motorists III Nairobi consider in
selecting the petrol stations from which they purchase their oil products and related
services. The motivation behind this study was the fact that the oil industry in Kenya
having being liberalised about eight years ago, has since witnessed an increase in the
number of petrol stations with all sorts of designs, locations thus providing motorists with
a wide range to choose from. As a result, oil companies need to understand what the
motivation behind customer petrol station selection.
The study was a survey of factors considered by motorists in Nairobi in their selection of
which petrol stations to purchase their products from. Data was collected using a
structured questionnaire through personal interviews with respondents who were
motorists in various petrol stations in Nairobi.
Data was then analysed using descriptive statistics, facilitated by statistical package for
social sciences (SPSS).
Overall, the research revealed that Nairobi motorists are primarily concerned with the
quality of products or services they are purchasing from a petrol station. Quality of
station staff is a critical factor in service station selection. The research also revealed
that other factors like location, price, mode of payment are considered through to a lesser
extend. Reference groups like family and friends, were found to exert the least effect on
service station selection.
The researcher therefore suggests that future research should be done for rural markets
and also other major towns in Kenya to see the cbrrelation of these findings with those
obtained in these markets. | en |
