A Methodology for forecasting sales demand for toothpaste: The case of Colgate Palmolive (EA) Limited
Abstract
In this research, the researcher has looked at the importance offorecasting to the day-today
decision making environment of managers and what the writers have said about
forecasting and its impact on decision-making.
The researcher went further and looked at the techniques of forecasting and how some
have been tested in practice and the results of some surveys and researches done both
locally and internationally.
The researcher used three simple quantitative forecasting techniques on data collected
from Colgate Palmolive (EA) Ltd, to test their ability to improve the accuracy of
forecasting as compared to the current subjective technique of forecasting.
Finally, the researcher found out that the quantitative techniques could actually
be used
to provide a guiding forecast, which can'then be moderated by expertise from the various
departments to come up with a relatively accurate forecast.
Citation
Masters Of Business Administration (MBA) Degree, University of NairobiPublisher
University of Nairobi School of Business
Description
A Management Research Project submitted in
partial fulfillment of the requirements of the
Master of Business Administration Degree.