Strategic change management practices in Kenya: the case of Nairobi bottlers limited
Abstract
The study was conducted by carrying out in-depth interviews with senior
managers of the company. A semi-structured questionnaire was used to
collect data from the managers.
The study intends to identify whether Nairobi Bottlers adopted known
models of strategic change in their change program and determine the
effect the model adopted has had on the performance of Nairobi Bottlers.
Traditionally, the company had enjoyed virtual monopoly in the carbonated
soft drink sector. However over the last ten years, there has been
mushrooming of alternative ready to drink beverages that have impacted
negatively on the performance of the company. This has forced the
company to reassess its position and hence the need for the strategic
change.
The study has confirmed that;
(i) Nairobi Bottlers followed one of the known models of strategic
change in their change program but did not give the necessary
weight to one of the steps of the model i.e empowerment.
(ii) That the performance of the company has improved on the
quantitative side. However, not much improvement has been
noted on the qualitative performance indicators.
In view of the above findings, the following would be the recommendations
for management consideration;
(i) Focus on people issues in order to raise employee morale.
(ii) . Empower people through training and involvement in order to
fully equip them with the new skills for performing their jobs.
(iii) Introduce performance incentives to reward superior
performance.
Citation
MBAPublisher
School of Business, University of Nairobi
Description
Master of Business Administration