A survey of the operations of service stations in the oil industry using terry hill frame work models
View/ Open
Date
2002-10Author
Muthaura, Julius M
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The oil industry in Kenya has over the years witnessed tremendous
changes and growth. It started in 1899 with sales of Kerosene and has
developed to what it is today. The developments have seen introduction
of various grades of fuel and lubricants in the market to address
customer requirements.
The industry throughout the world has seen better times in terms of its
profitability and enjoyed better times for pricing. However, due to effects
of political turmoil and economic effects contribution margins have
continued to drop and thus affect sharr holder returns. The Kenyan
market has not been left behind in this respect.
As times have changed so have the companies in order to address the
profitability and returns from the business. In this respect therefore the
oil companies have devised operations management concepts that would
help them win orders in the market and therefore sustain them in
business. The study examined these strategies that help businesses win
orders and evaluated them to categorize which ones were order winners
and which order qualifiers.
Only fifty company stations replied to the questionnaires and on this
basis the sample was thought adequate to give a representative
indication of the results sought. Data analysis done act ually did come up
with indications of these strategies. It was found out that none can
stand-alone and therefore a combination of them yields best results e.g.
Cost, quality and new product development. These however need
qualifiers in terms of location, speed of service etc. Recommendations
have also been made for further study as thought that may expand the
knowledge base on this subject.
Citation
Masters thesis University of Nairobi (2002)Publisher
University of Nairobi. Faculty of Commerce
Description
Degree of Masters in Business Administration