dc.contributor.author | Busolo, Godfrey | |
dc.date.accessioned | 2013-05-12T09:51:02Z | |
dc.date.available | 2013-05-12T09:51:02Z | |
dc.date.issued | 2003-09 | |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/22397 | |
dc.description.abstract | The central focus of this study was to investigate and establish the
extent of corporate strategic planning practice among motor
vehicle franchise holders in Nairobi. It also sought to establish the
challenges encountered in applying corporate strategic planning
practices among the franchise holders.
In undertaking the study the eight leading motor vehicle franchise
holders in Nairobi were considered. Data collection was done by use
of Questionnaires reinforced by interviews.
Research findings revealed that motor vehicle franchise holders in
Nairobi do engage in corporate strategic planning. It was established
that these organizations have long range plans focused on goal
orientation and set objectives. It was also established that the top
management of these organizations have an active interest in
undertaking the planning function and overseeing implementation
of the planned activities. Furthermore, it was noted that corporate
strategic planning plays a key role towards effective and efficient
service delivery by motor vehicle franchise holders. Finally, it was
established that there are a myriad of challenges facing corporate
strategic planning practice among motor vehicle franchise holders
one of which is resource limitation.
Arising from the research findings, it is recommended that the
management of motor vehicle franchise holders in Nairobi should
continue to embrace corporate strategic planning as a philosophy in
their respective organizations. They should also seek to strengthen
their planning systems for the overall good of the organizations.
Furthermore the commitment of top-level management in the design and implementation of plans should be maintained. It is also
recommended that amicable ways of managing challenges facing
the planning process among motor vehicle franchise holders should
be sought.
Finally, it is recommended that more research be carried out in the
area of corporate strategic planning with a specific focus on the
process itself. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.subject | Corporate strategic planning | en |
dc.subject | Motor Vehicle Industry | en |
dc.subject | Franchise holders | en |
dc.subject | Nairobi | en |
dc.title | Corporate Strategic Planning Among Motor Vehicle Franchise Holders in Nairobi | en |
dc.type | Thesis | en |
local.publisher | School of Business, University of Nairobi | en |