The extent to which Kenya power and lighting Company practices internal marketing
Abstract
The importance of the human resources in the achievement of strategy objcctive is
the service driven economy worldwide has brought dramatic changes in the
organization relate with their employees. The operating environment for the energy
sector has seen drastic changes characteriz ed by higher expecta ion of the
stakeholders groups. Compared to the past the government donors
willing to inject funds in loss making parastatals and customers
challenge. However, there was no known research on internal marketing prractice
in Kenya. This study sought to determine the extent to which KPLC practice
internal marketing. Further it sought to establish the challenges faced by KPLC ill tllf'
practice of internal marketing ..
This was a descriptive study and the population of interest included the 277
KPLC staff in NJirobi region. The researcher sampled 100 employees
proportionate stratified random sampling. Data was collected uusing the
structured questionnaire which was administered using the drop and pick luor
method Seventy-seven of the sampled employees completed the questionnaire
Data was analyzed using descriptive statistics such as mean scores, frequencies
standard deviation and presented in tables and charts.
Sponsorhip
The University of NairobiPublisher
School of Business