| dc.description.abstract | This research project sought to identify the perceptions of operators and
commuters in the matatu industry of the new traffic rules and regulations. In the
background of the study, the concept of strategic management and management of
strategic change were discussed. An overview of the transport industry and
especially the matatu sub sector in Kenya was reviewed. The roles of the different
stakeholders in the matatu sector especially the commuters and operators was
covered. The aim of this project as detailed in the statement of the problem and the
project objective was to determine the perception of the stakeholders of the new
traffic regulations and their experience of the same.
The literature that is reviewed in this project IS covered under various sub
headings. Strategic management, management of strategic change, stakeholder
management and analysis, the transport industry policies, management issues
competitive conditions and perception.
The research project was carried out as outlined in the research methodology.
A survey of both commuters and operators on three routes within the city of
Nairobi was conducted. These were route number 23, 111 and 44. This sample was
convenient due to the large number of matatus operating in the city. Primary data
was generated using a structured questionnaire. The questionnaires were
administered at the matatu/bus termini in the city centre. From the sample of 40
commuters and 40 operators chosen, the response rate of the commuters was 100%
while that of operators was 70%. After data collection and coding, its was analyzed
by means of SPSS. Means and percentages were calculated the results displayed
using Graphs and Charts.
Frequency tables and pie charts were also used to present and draw conclusions on
the findings. This study revealed that there is a difference between the perception
of operators and commuters. While majority of commuters welcomed the rules the
operators showed mixed reactions. Owners had varying perceptions from drivers
and conductors. | en |
