| dc.description.abstract | It has been observed that though several approaches to strategy development process
in organisations have been advocated by various authors and scholars, individually, the
approaches only offer partial explanation about strategy process. The ways that
managers approach their strategy development in organisations differ, and is
determined both by the environmental and company factors.
This study set out to establish what approach(s) that Kenya Bus Service Limited used to
formulate their current strategies that are in the implementation stage. The study was
also to establish what factors that have influenced the Kenya Bus Service strategy
development process.
In carrying out the study, data was collected through the administration of a
questionnaire and an in-depth interview with the CEO and all the managers of the
company.
From the research findings, it is clear that there exists a process of strategy
development in the company, which is highly formalised. The strategy formulation
process is a logical, deliberate and proactive. This is due to the fact that the strategic
decisions made by managers are outcomes of deliberate planning efforts and rational
analysis of the company undertaken by the managers. The strategic decisions made by
the managers are then communicated to the rest of the staff in the company. The
findings also established that the formal process of strategy development that prevails at
Kenya Bus Services Ltd., has been influenced by contextual factors:- the environment
which is turbulent and uncertain, the ownership of the company which is indigenous
Kenyans, the leadership style which is participative and the type of organisational
structure which is a formal structure. | en |
