Green marketing practices in cement industry in Kenya
View/ Open
Date
2003-10Author
Njehu , Fredrick K
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Environmental issues are becoming increasingly important in organization
theory and practice. Green marketing is emerging as a process of addressing
environmental issues facing business firms. In this paper I examine green
marketing practices and challenges faced by Cement industries while turning
green. The paper seeks to identify factors that lead Kenyan firms in the
cement industry adopt "Green marketing". It also tries to find out Green
marketing practices adopted by Kenyan Firms in the Cement Industries and
the challenges faced by firms in the Industry while turning green. A
descriptive study was adopted for this exploratory study which covered the
whole population in the cement industry.
The paper goes further in describing how key organizational members
interpret the relationship between their firm and the biophysical
environment. It looks at how companies can reduce waste at source and
eliminate pollutants entirely in manufacturing processes rather than filter or
capture them downstream.
The findings of the paper shows that the cement industries turn green due to
both legal and company requirements. Some of the legal requirements
include reclamation of the excavated land, control of noise and air pollution.
Due to stringent environment laws, companies have come up with strategies
aimed at monitoring and evaluating the environmental hazards caused during
the production process. As such green marketing actions have been
institutionalized into the company's values and policies. Among the actions
include compostability and recyclability, coming up with environmentally
friendly products, which are ozone free.
Citation
Masters Of Business Administration (MBA) Degree, University of NairobiPublisher
University of Nairobi School of Business
Description
A research project presented in
partial fulfillment of the
requirements for Masters of Business
Administration (MBA) Degree of
University of Nairobi, Faculty of
Commerce