An analysis of the application of Unrelated Diversification strategy by the Major oil companies in Kenya
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Date
2003-09Author
Mwindi, Peter K
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
This research is titled: An analysis of the application of unrelated diversification
strategy by major oil companies in Kenya. The study aimed at analyzing the
reasons why the major oil companies engage in non fuel business, a major
departure from their core business of vending petroleum products.
The study, utilized data collected using a questionnaire from five major oil
companies. The data was analyzed using frequency distribution tables,
percentages graphics and cross tabulations.
The research findings revealed that the concept of non-related diversification as
it is applied in the retail networks of Kenyan oil companies lends itself more
towards enhancing customer satisfaction than improving the financial
performances of the major oil companies.
Citation
Masters Of Business Administration (MBA) Degree, University of NairobiPublisher
University of Nairobi School of Business
Description
A management research project submitted in
partial fulfilment of the requirements of the
Degree of Masters of Business Administration.