Multinational pharmaceutical firms adaptation to the challenge of parallel importation of drugs in Kenya
Abstract
The study aimed at highlighting how multinational pharmaceutical firms are
adapting to the challenge of parallel importation of drugs in Kenya.
The pharmaceutical firms shall be able to use the research findings and
recommendations to develop better strategic management practices. Scholars,
academicians and researchers will find the study useful starting point for
further research in various aspects of strategic management. The regulatory
bodies, ministry of Health, Pharmacy and Poisons Board and Pharmaceutical
Society of Kenya shall find this outcome useful in controlling or better
management of pharmaceutical industry in Kenya.
In order to meet these objectives, the pertinent primary and secondary data
was collected. Primary data was obtained from personal interviews with the
respondents. The same research interviewees have also been overseeing the
implementation of these responses. Secondary data was collected from
various sources. The data was then analyzed qualitatively.
The study indicates that most respondents were confident that
pharmaceutical companies do possess the necessary capability to adapt
strategies that can enable it effectively match the changes in the environment
in which it operates. The study also indicates that with liberalization of the
pharmaceutical industry, the companies were able to source for cheaper
drugs of good quality from various manufacturers who never had access to the Kenyan market before. This has seen the volume of business grow year
after year. There was need by the government to provide quality and
affordable healthcare to the population. This was in line with the strategic
intent. This enabled pharmaceutical firms supply drugs at an affordable price
through government tenders. Due to influx of pharmaceutical firms after
liberalization, competition increased substantially.
Citation
A Management Research Project Report Submitted in Partial Fulfillment for the Requirements of the Degree of Masters of Business Administration (MBA), School Of Business, University Of NairobiPublisher
Business Administration