The impact of e-commerce as a facilitating tool for business: the case of tour operators in Nairobi
Abstract
The impact of the new technology is far reaching and its invention has revolutionised the
way companies conduct business and the tourism industry is no exception. This study
was done with the objective of determining The Impact of E-commerce as a Tool for
Business among the Tour Operators. With the increased number of holiday-makers
wanting instant information on holiday destinations which are availed bye-commerce
and internet.
Primary data was collected by means of structured questionnaires. The questionnaires
were given to managers who are entrusted with the operations of the tour firm. The
response rate was 70% (28/40). The data was analysed using descriptive statistics.
The study revealed that many Tour Operators have embraced e-commerce and they are
applying it as a tool for business. From the response it showed that Tour Operators enjoy
the benefits of e-commerce as a tool for business to a large extent. However there are
factors that are influencing the operations of Tour Operators while transacting business
through e-commerce. There are problems like lack of privacy. insecurity in payments and
information abuse ad complexity of use.
The researcher clearly shows from the results that benefits surpass the problems that are
faced by Tour Operators.
Citation
MBASponsorhip
University of NairobiPublisher
University of Nairobi School of Business, College of Humanities and Social Sciences