dc.contributor.author | Mwangi, John | |
dc.date.accessioned | 2013-05-15T07:35:40Z | |
dc.date.available | 2013-05-15T07:35:40Z | |
dc.date.issued | 2009 | |
dc.identifier.citation | Masters of business administration | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/22917 | |
dc.description.abstract | It is notably clear that the environment m which organizations in various industries
especially Mobile Telephony are operating is very turbulent. Technological, political
legal and social-cultural factor, threat of new entrant substitute products bargaining
power and supplier cannot be underestimated .Competitive strategy is increasingly
effective the more it provide good defense against the firm competitive forces influences
the industry competitive rules in the company favor and help create sustainable
competitive advantage (Thompson & Strickland, 1990).
The research objective of the study was to determine the competitive strategy used by
Zain Kenya using porter generic model of overall cost leadership, differentiation and
focus. In order to achieve this objective an interview guide was adopted. Primary data
was collected using personal interviews five out of six respondent were interviewed. The
data was analyzed using content analysis.
The following conclusions were made: There is use of more of differentiation and cost
strategy but a combination of generic competitive strategy developed by porter are more
pronounced in the company, major challenges facing implementation of the competitive
strategy include: limited finance resources, frequent change in the management and
frequent change in business environment.
Lastly the factor that had great influence on choice of competitive strategy was the
manager perception and leadership style, external environment and resources available.
The result of this research will be invaluable to the company, other companies in the
industry and other researcher. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.title | Competitive strategies adopted by Zain Kenya limited | en |
dc.type | Thesis | en |
local.publisher | School of business,University of Nairobi | en |