| dc.description.abstract | Strategic issue management is a managerial function that helps corporations identify, analyze,
and respond to social and political concerns that can significantly affect them (Greening and
Gray, 1994). Due to the potential of issue management activities to influence organizational
outcome variables, the function has received generous attention from strategic management
scholars. However, prior scholars have not identified how this process is carried out in
independent oil companies in Kenya.
The objective of the study was to establish the application of strategic issue management at the
independent oil companies in Kenya.
The design of this study was descriptive survey. The population of this study was all the
independent oil companies in Kenya. In total, there are 20 independent oil companies. All the 20
companies were selected for the study. This being a census, no sampling procedure was required.
Data was collected using semi-structured questionnaires and was analyzed using population
parameters. The data was coded and entered into a spreadsheet and analyzed using SPSS
(Statistical Package for Social Sciences) and excel packages and presented using frequencies,
percentages and mean scores and frequency tables, bar graphs and pie charts.
The study found that in the independent oil companies partially practiced strategic issue
management although it was found to be very important to the future success of the companies.
It was there recommended that strategic issue management should be embraced by these
companies as a process in order to achieve their goals and objectives. | en |
