Innovation strategies at the standard chartered bank (Kenya) limited
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Date
2008Author
Odhiambo, Gordon O
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Banks nowadays are under intense pressure to fundamentally change how they operate and do
business to ensure their survival and competitiveness. As banks go through these emotions
innovation is evoked. Moreover since innovation involves careful consideration because of risks
and returns involved, adopting the right innovative strategies cannot be overlooked.
Motivated by this concern, this research sort to investigate the various innovative strategies
adopted by the Standard Chartered Bank (Kenya) Limited as one of the largest and dominant
banks in Kenya. A case study was conducted. The researcher conducted an in depth personal
interviews with the top and middle managers at the bank.
According to the findings, the bank has been able to successfully introduce various innovative
strategies ranging from product, technological to customer care thus contributing enormously to
its profitability over the years.
The study also made recommendations which banks should adopt to remain competitive key
among them increasing the budget allocation to research and development departments to ensure
sustainable innovative ideas are generated and effectively implemented.
Citation
Masters of business administrationSponsorhip
University of NairobiPublisher
School of business,University of Nairobi