| dc.description.abstract | Corporate social responsibility is on the "hot list" of emerging concepts which business
needs to understand and address because it carries potentially significant implications for
business success. Just about every sector faces significant responsibility issues, including
those previously seen as largely benign. Motivated by increasing community social
concerns, public universities have got roles to play in society as far as CSR aspects are
concerned, more specifically in environmental, students, employees and community
concerns.
Given the above facts therefore, the study sought to determine first, the Public
Universities awareness on the concept of CSR, second, the social activities and the
Universities level of involvement and lastly, factors affecting implementation of the
same.
The population of the study was the six public universities, which are spread through the
country. Since the population was small a census survey was used to capture the
information required. When it came to data collection, the response rate was actually
quite impressive. The researcher was able to achieve the hundred percent target.
The empirical results obtained from the field showed that most of the public universities
were aware of the concept of CSR but the level of involvement apart from one university
was quite low. 83.3% of all the universities, were partially involved in the corporate
social activities while only 16.7% were actually involved. Financial constraints, lack of
awareness among their members of staff and little government support, were the major
factors contributing to failure in the implementation of the corporate social activities in
these institutions. | en |
