dc.contributor.author | Namenya, Tom M | |
dc.date.accessioned | 2013-05-15T10:06:50Z | |
dc.date.available | 2013-05-15T10:06:50Z | |
dc.date.issued | 2008 | |
dc.identifier.citation | Masters of business administration | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/23129 | |
dc.description.abstract | The objective of the study was to establish response strategies adopted by NBK to changing
industry forces. Tn order to meet this objective, the pertinent primary and secondary data was
collected. Primary data was obtained from personal interviews with the respondents who
were responsible for developing the strategic responses by NBK to the competitive forces in
the banking industry. Secondary data was collected from various sources including the
strategic planning manuals, annual reports and periodic bulletins of the bank. The data was
then analyzed qualitatively
The study established that the competitive forces in the banking industry have posed
challenges to NBK and have thus called for the appropriate responses. These challenges arose
from the interplay and presence of all the porter's five forces in the banking industry. These
forces are: the threat of new entrants, threat of substitute products, the rivalry within the
industry. the bargaining power of suppliers and the bargaining power of customers.
According to the research findings, NBK has responded to the competitive forces through
restructuring, aggressive marketing, information technology, and culture change among other
responses. Most of the respondents Celtthat NBK has the necessary resources and capabilities
to effectively respond to the competitive forces and achieve a sustainable competitive
advantage in the industry.
The study was based on the response of NRK to the competitive forces in the banking
industrv. Alternatively. a cross-sectional survey covering all banks in the industry to
determine the strategic responses to these forces by the banks generallv could be undertaken.
This then will allow for industry generalizations to be made. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.title | Response of National Bank of Kenya to competitive forces in the banking industry | en |
dc.type | Thesis | en |
local.publisher | School of business,University of Nairobi | en |