Strategic management practices adopted by the Karen hospital Nairobi
Abstract
The study was to identify the strategic management practices and challenges faced by
The Karen Hospital in the strategic management process. The hospital is operating in
a turbulent environment including facing stiff competition from other private
hospitals. The research was in the form of a case study and involved interviewing the
Chief executive officer, Deputy chief executive officer and the Director. Data analysis
was by content analysis. The study established that The Karen Hospital does adopt
strategic management practices to a great extent. They have a clearly stated vision and
mission statement. The hospital's top management is mainly involved in strategy
formulation and is also responsible for strategy implementation by providing
leadership to senior managers and heads of department. The hospital faces challenges
in strategy formulation, implementation and evaluation. Strategy implementation is
faced with major challenges of finance, employees' resistance to change and
healthcare industry forces.
The study recommends to The Karen Hospital management to involve the entire staff
in sharing the vision and mission statement .The environmental scanning should
involve healthcare industry analysis to identify opportunities and threats posed by the
external environment. Situational analysis should involve extensive customer analysis
since they form significant component of the firms operating environment. Strategy
analysis should involve use of strategy workshops to deliberate strategy generation
process. The strategic analysis and evaluation should incorporate use of several tools
such as General electric matrix and Product market model apart from the Boston
Consulting group matrix .The strategy implementation should be enhanced by
formulation of policies designed to control decisions while defining the scope of
operational activities. To reduce resistance to change Irorn any of the stakeholders,
participation and communication in the entire strategic management process should be
encouraged. The strategy implementation evaluation and control system should be
closely monitored to ensure they are effective to give feedback timely for necessary
decisions to be made
Citation
A Management Research Project Report Submitted in Partial Fulfillment for the Requirements of the Degree of Masters of Business Administration (MBA), School Of Business, University Of NairobiPublisher
Business Administration