The practice of corporate social responsibility among foreign multinational corporations in Kenya
Abstract
This study was undertaken to determine the factors influencing foreign multinational
corporations with a presence in Kenya to engage in corporate social responsibility
together with the CSR activities they are involved in.
The study took the form of a survey. Primary data was collected using semi-structured
questionnaire. It specifically focused on foreign multinational corporations that operate in
Kenya. They represent an important sector in the economy of Kenya and have been very
visible in the area of corporate social responsibility.
The study results on the activities that foreign multinational corporations have been
involved in as part of their corporate social responsibility indicated that there was more
involvement in environmental issues by the organizations. Other activities/areas that have
been fairly exhausted include employee welfare, education, community development,
HIV/AIDS, child welfare, and diseases (care and prevention). The activity that is not very
popular is water issues with other activities specified by the organizations as earthquake
support and wildlife conservation with the least popularity.
The findings also revealed that in overall, the total impact of the factors that influence
foreign multinational corporations to engage in corporate social responsibility is very
high and the factors that influence them to engage in CSR to a very great extent include
genuine response to the needs of the underprivileged in the society and changing business
environment. Corporate image management, organizations' public awareness, employee
attraction and retention, and as a marketing strategy hav,e been indicated as influencing
the organizations involvement in CSR practice to a great extent. Government laws and
regulations influenced the MNCs involvement to a little extent.
Citation
A Management Research Project Report Submitted in Partial Fulfillment for the Requirements of the Degree of Masters of Business Administration (MBA), School Of Business, University Of NairobiPublisher
Business Administration