| dc.contributor.author | Wairegi, Margaret W | |
| dc.date.accessioned | 2013-05-16T06:53:16Z | |
| dc.date.available | 2013-05-16T06:53:16Z | |
| dc.date.issued | 2009-10 | |
| dc.identifier.citation | Masters of Business Administration, University of Nairobi (2009) | en |
| dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/23461 | |
| dc.description.abstract | The oil industry in Kenya plays a significant role in the economic development of the country. It
makes a major contribution in the transport industry and other commercial industries which use
gas and diesel. The industry has been going through many changes since liberalization in 1994.
This removed barriers of entry and with many players in the industry, intense competition
started.
The study sought to determine the competitive strategies employed by the major oil firms in
Kenya and the influence of the competitive strategies on the performance. The study was carried
out as a descriptive research. Data was collected through semi-structured questionnaires which
were directed to the Marketing and Commercial Managers of the firms.
The findings of the study revealed that the most commonly used competitive strategies in the
industry are differentiation, market focus, diversification, product development and mergers and
acquisition. The research also revealed that some of the differentiation strategy variables had a
relatively significant correlation with performance.
The researcher recommends further studies on the influence of competitive strategy on
performance in other industries. | en |
| dc.language.iso | en | en |
| dc.publisher | University of Nairobi. | en |
| dc.title | A survey of the influence of competitive strategies on performance of oil firms in Kenya | en |
| dc.type | Thesis | en |
| local.publisher | School of Business | en |
