Advertising agencies in Kenya: Their nature and operations

dc.contributor.author	Ogutu, Martin
dc.date.accessioned	2013-05-25T06:40:04Z
dc.date.available	2013-05-25T06:40:04Z
dc.date.issued	1983
dc.identifier.uri	http://profiles.uonbi.ac.ke/ogutum/publications/advertising-agencies-kenya-their-nature-and-operations-mba-research-projec
dc.identifier.uri	http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/25538
dc.description.abstract	The survey for this study was done between the 19th August,1983 and 30th September,1983.The population of interest included all advertising agencies operating in Kenya as of the above dates.A list of obtained from the Marketing Society of Kenya was updated to include only those advertising agencies that were in operation at that time.This gave a total of 14 advertising agencies to be covered in a census survey.However,only 13 of them were interviewed.
dc.description.sponsorship	The University of Nairobi	en
dc.language.iso	en	en
dc.subject	Advertising Agencies	en
dc.title	Advertising agencies in Kenya: Their nature and operations	en
dc.type	Thesis	en
local.publisher	School of Business	en