dc.description.abstract | This is a linguistic study that examines the advertising register in Kenya. It
analyses the functional role of advertising language using Halliday's Systemic
Functional Grammar. Our data specifically comes from Eve and Parents
magazines. The study analyses advertisements that are accompanied by women
Images. We are mainly concerned with how advertising manages to fulfill its
two basic roles - 'to inform and to persuade' through the textual function of style.
We have demonstrated how the textual elements of theme, rheme, focus, diexes
and collocation are used in the advertisement texts to enhance the above roles.
These elements play an important role in crafting the advertisement texts. They
are therefore stylistic features of advertisements in Kenyan magazines. Other
stylistic elements that dominate the advertising register of Eve and Parents
magazines are adjectives, repetition, the literary features of metaphors, simile,
personification, metonymy and hyperbole. They are discussed in the last chapter
of this study. A section on how women are used in the register of advertising
begins this last chapter of the project. The study sums up that Systemic
Functional Grammar is a relevant tool for analyzing advertising register in
Kenya. | en |