An evaluation of National Convention Executive Council's (NCEC) communication strategy
Date
2000Author
Oyoko, Reuben
Gathigi, Geoffrey K
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
This study endeavors to evaluate the strengths and weaknesses of communication
strategies used by the National Convention Executive Council (NCEC) in their
advocacy for change in Kenya
The National Convention Executive Council is an executive arm of civil society
coalition in Kenya. Its mission is to advocate peaceful legal methods of change in
Kenya. It hopes to effect comprehensive people driven constitution, economic, social
and governance reforms in Kenya
Our study aimed at establishing the public's source of information concerning NCEC.
It also aimed at examining the reviewing the various methods that the body has used
in their communication strategies. We also tried to establish the relationship between
mass communication and civil society.
To accomplish the objective of the study, a sample of 504 respondents comprising of
252 respondents in Langata and 252 respondents in Kamukunji constituency in
Nairobi were selected and interviewed.
The findings indicated that majority of the respondents In Langata (57%) and
Kamukunji (62%), show that their expectation ofNCEC was not met.
It also reveals that a majority number of respondents 1. e. Langata (71 %) and
Kamukunji (71%) have not attended a function by N,CEC. r
The study further revealajhat the print media (50%) both in Langata and Kamukunji
constituencies constituted the public main source of information about NCEC as
opposed to electronic media (Radio and TV)
The distribution of respondents indicated that specific categories had specific channel
for getting information.
Citation
Post -graduate Diploma In Mass Communication University Of Nairobi, 2000.Publisher
University of Nairobi School Of Journalism University Of Nairobi