| dc.description.abstract | This thesis attempts to unveil that conscious use of patterns in interior environment can
make a more effective and successful business success in the hotels and hospitality
industry.The researcher uses Nairobi Serena Hotel as a case study to principally test the
hypothesis.
To meet this objective, questionnaires were randomly administered because the
researcher believed it provided a wide population cover and non-biased response. The
target population included the hotel patrons and the hotel staff who provided a measure of
the effectiveness of patterns in the Hotel. Practicing Interior designers provided
professional view, relevance, value and evaluation of the use of patterns in the Hotel.
formal "interview with the Design consultant shaded more light to the reasons for
selection, and the meaning embedded in the patterns. A literature review on patterns
provided a basic understanding and information on patterns, as described by other
scholars.
The analysis of research findings positively show that effective and deliberate use of
pattern is instrumental to the, success of Nairobi Serena Hotel. The results of the findings
also provide the extent of understanding and appreciation of patterns in interior and
exterior spaces as observed by all the hotel users.
The research concludes by providing information on the sources of the patterns and why
they have been used in Nairobi Serena Hotel with the view explaining how much the use
of patterns has influenced the public and user to visit the Serena Hotel | en |
