Coverage of the Kenya vision 2030 in Kenya's mainstream print media: a case study of the Nation and the Standard

Abstract

The purpose of this study was to investigate the coverage of Kenya Vision 2030 in the country's print media. The Nation and the Standard newspapers for the period between June 2008 and June 2010 were used for this purpose. Using both quantitative and qualitative methods the study carried out a content analysis of the two newspapers to determine their coverage of the Kenya Vision 2030 for the period under investigation.

The findings of the study revealed inadequate coverage of the Kenya Vision 2030 in the print media in Kenya. Results also indicated that the three pillars of the Kenya Vision are disproportionately covered by the print media. A large proportion of articles on the Kenya Vision 2030 in the print media are written in a pessimistic language tone that expresses doubt at the country's ability to achieve goals of the vision.

The principal conclusion was that for Kenya to achieve the Kenya Vision 2030 the mass media in general and the print media in particular should play their active roles in popularizing the goals and projects envisioned. This should be done by increasing the overall coverage of the Kenya Vision 2030 and reducing the prevalence of'pessimistic language in media articles and reports covering the blueprint.