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Advertising practices and the marketing philosophy: A critical examination of fear, aggression and subliminal messages

dc.contributor.authorK'Obonyo, P. O
dc.date.accessioned2013-06-17T11:21:26Z
dc.date.available2013-06-17T11:21:26Z
dc.date.issued2002
dc.identifier.citationO., PROF KOBONYO PETER. 2002. K'Obonyo, P.O. Advertising practices and the marketing philosophy: A critical examination of fear, aggression and subliminal messages (2002) Vol. 1(1) 20-35en
dc.identifier.urihttp://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/34858
dc.language.isoenen
dc.publisherUniversity of Nairobi,en
dc.titleAdvertising practices and the marketing philosophy: A critical examination of fear, aggression and subliminal messagesen
dc.typeArticleen
local.publisherSchool of Businessen


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