| dc.description.abstract | Roadside trading in agricultural products is often considred
a dirty and undesirable activity by the City authorities; yet this
marketing activity (hawking) is of crucial importance to some of the
very poor residents of Nairobi who depend in varying degrees upon
the activity as a source of income.
Roadside trading (in agricultural products) is illegal as far
as the city authorities are concerned. The City Council requires
that agricultural products be sold in retail shops, markets or
Licensed kiosks. Despite these regulations, some of the economically
deprived residents of the city, take up hawking in agricultural
foodstuffs which are highly demanded by the workers in the city.
The trade tarries some risk since the traders lose their products
if caught up by the city authorities. Thus this situation has a
bearing the type of decisions mad, by· the hawkers. They have
to be crafty in avoiding the city authorities.
This study outlines the type If decision made by the hawkers
with respect to some of' the controllable variables of marketing.
The basis on which these decisions were made were also discussed.
The study also outlined the market characteristics especially the
demographic variables.
On the basis of the analysis of the data collected from the
hawkers, the author mad~ conclusion on various i sues. It is
specially striking that decisions regarding marketing various
such as product, price, distribution and promotion are taken
seriously by the hawkers and that the entire trade is dominated by
women as both sellers and consumers. | en |
