| dc.description.abstract | Marketing is considered to be new to professional services
including management consultancy. this report presents the
findings of a study on how management consulting firms market
their services and problems the firms encounter in their efforts.
A total of 41 firms were surveyed using a questionnaire, and
8 of the 41 firms were personally interviewed.
The data collected was analysed mainly by use of percentages
and cross tabulations. However, since not all the data could be
converted into percentages, qualitative data was presented by way
of narratives.
From the results of this study, there are indications that
the most commonly used method of marketing organisation is to have
an professional staff perform marketing functions. Market research
is mainly carried out informally, personal selling is the most
used method of promotion, for the funding agency segment of the
market, it was found that the proposal is the main marketing tool | en |
