An evaluation of the role of FM radio stations in empowering the youth to ensuring a sustainable economic future in Kenya: a case study of youth residing in high rise estate in Nairobi

Abstract

The main concern of this research project was an evaluation of the role ofFM stations in empowering the youth to ensure a sustainable economic future in Kenya. The study focused on the youth residing in the Nyayo Highrise Estate in Nairobi. The aim of the study was to establish whether the FM Radio stations empower the youth to becoming economically independent, identify the method used by these FM stations in empowering the youth and to determine the impact these stations have made amongst the youth.

The media has an economic- moral responsibility to act as a vehicle through which societal expectations can be voiced. It is-in the light of this that my stud sought to determine to what extent the FM stations (being part of the media) have empowered the youth in Kenya and if they have made an impact.

The main findings of the study concluded that the role of the FM stations in empowering the youth in ensuring economic independence in Kenya is actually; wanting. This is because most of the respondents felt that these stations embark so much on entertainment at the expense of other important roles ofthe media which includes Education, Information, Arts just to mention but a few.