An internal public relations audit of Kenya listed companies: a case study of the access Kenya group

Abstract

Most studies on corporate branding and image have focused on the influence of external communication such as advertising and Public Relations. Less attention has been paid to the strategic role that internal Public Relations and communication can play. This study examines the internal Public Relations function in listed companies in Kenya as exemplified by Access Kenya Group and its influence on employee performance.

The study is based on literature reviews and a qualitative study of internal Public Relations. Data were collected by conducting a survey of about 60 employees of Access Kenya. The findings suggest that internal Public Relations should be treated as the 'first frontier' in the battle for the client. When it is founded on strong corporate values, internal Public Relations can help transform employees into 'walking embodiments' of a company's core values, and key touch-points into opportunities for fulfilling the company brand promise. Also, this study recommends that listed companies should use internal Public relations and communications more extensively to enhance employee performance.