| dc.description.abstract | The findings have brought out several pertinent issues. The organizations
dealing with social marketing have to use marketing strategies just like the
profit making organizations. It was found out from the survey that the
non-profit health providers are facing competition within themselves and
other organizations dealing with the same products and services. In the
findings, 72.7% of the organizations stated that the existence of competition
does not affect turnover. This means that competition is not so much a
challenge. All the firms surveyed engage in marketing especially in form of
print advertising, electronic advertising, outdoor advertising, sales
promotion, public relations, personal selling and other marketing practices.
The respondents indicated that they try to cope with the competition by
using marketing strategies to reach more targets markets. Such strategies
include; strategic identification of distribution channels, creation of
awareness through promotion of products, branding of products and
personal selling. To retain target markets customer loyalty they engage in
superior customer care. The challenges these organizations face are that
there is a need to offer quality services while they lack resources. | en |
