| dc.description.abstract | Kenya needs to seek export expansion as export
earnings go to finance imports necessary in her economic
development. In this regard, government export promotion
assumes an important position.
By 1984, the Kenya External Trade Authority(KETA)
which is the government external trade promotion division,
decided that, despite previous government export promotion
efforts Kenya's export performance was still not good
enough. Consequently, in 1984, the division conducted a
massive export promotion campaign, the Kenya Export Year
(1984) program. The program was aimed at improving the
country1s export performance by bringing more domestic
firms' into the exporting scene and persuading others to
improve their export operations.
The study re.port.ed here was a review of the Kenya.
Export Year(1984) program: A review of this program was
important for three reasons. Firstly, it was necessary to
establish the achievements ot this program because the
success with which Kenya can expand export earnings partly
depends on the success of government export promotion.
Secondly, an insight into the achievements of the program
should form a basis for better planning of consequent
programs. Finally, no previous attempt had been made
to analyse the achievements of this program.
The Study measured two effects ot the program: effect
on attitudes and effect on export earnings. It was
necessary to measure these two effects hecause governmerlt
export promotion is conducted on the basis of the
relationship between attitude change and export earnings.
The relationship in this case assumed that increased
public predisposition towards exports could lead to
increased export activity and hence more export earnings.
For purposes of measuring the program effect on
public attitude, the public was divided into two groups.
These were businessmen and others publics. As these
groups constituted large populations, the sample survey
method was used. Businessmen were sampled probabilitically
but a convinient sample was taken tor other publics.
Moreover questionnaires were used to get the pertinent
intormation.
Using the relevant tools, the data from respondents
was investigated for central tendency, dispersion and
association. Statistical significance was also tested
for some of the findings.
graphically analysed.
Data on export earnings was
From this study it can be said that the program had
a moderate effect in increasing awareness. However a linear
relationship could not be found between the cognitive, affecti
and conative effects of attitude change.
to increase both overall export earnings
from manufactured exports.
The program managed
and earnings | en |
