New drivers of rural economies: University graduates in business formation in central province, Kenya

Abstract

University graduates from rural central province in Kenya are providing vast entrepreneurial spirit. This article uses field data to illustrate that graduates are fuelling economic growth in rural central Kenya as they are setting up small businesses in manufacturing, retail trade and services. In addition, they are running businesses professionally and are self motivated. They have a knack of taking calculated risks besides having a vision for their businesses. As they pursue their dreams they are creating employment and contributing to poverty alleviation in the region. The graduates are providing impressive dynamism and business sense in terms of product diversity and production processes