Search
Now showing items 1-2 of 2
Advertising messages and strategies: selling Kenya to the world
(University of Nairobi, 2015)
This paper focuses on media and message strategies used in advertising and marketing Kenya as a preferred destination for tourism and business purposes. Therefore, emphasis will be put more on advertising Kenya as a brand ...
Mass media coverage of domestic violence in Kenya: a perpetuation of gender stereotypes
(University of Nairobi, 2015)
Domestic violence is a gross violation of human rights. It is rampant among married, cohabiting and even dating couples. Domestic violence is a practice that is largely influenced by cultural hues. Mass media play an ...