| dc.description.abstract | The main objective 0f this study was to determine the
type of a~titudes middle class people living in Nairobi held
toward life assurance. Besides, the following secondary
objectives wer.'einvestigated:
(if Whether middle class people living in Nairobi were
satisfied or dissatisfied with life assur~~ce.
(ii) Why middle cla~s people living in Nairobi were
satisfied or dissatisfied with life assurance.
(iii·) Whether those who 'hadlife assurance policies held
pos it.ive/negative attitudes.
(iv) Whether those who did not have life assurance policies
held negative/positive attitudes.
I ,
The primary data for the study was collected 'between
7th Apr:Ll,1987 and 2nd May, 1987. The population!of interest
was middle·class households in Nairobi. From a map of
~Nairobi available at the Nairobi City Commission's planning . .
office (see appendix G) the researcher developed a sampling
frame (see appendic F) containing only reside~tial areas which
(see aj.pend.ix A).. For each of the five areas, -l8 quC'stiorm:;.:.i:':··es'
were c1early i~nfiable wit'hthe middle class. A sample of
five residential areas was chosen for the stufS. Self
administered queqtio
o"other research assistants. It was intended that a
sample size of go respondents be used in the study but only
a total of 84 respondents completed the questionnaires and
it was these that were analysed·for this study.
The data collected was presented using tables. Percentages
and total scores were used for analysing the data. The major
findings were:
-The middle class people in Nairobi basically held negative
attitudes to·wardlife assurance. The majority, 60.7% of the
respondents held negative attitudes toward life assurance.
Only 22.6% held positive attitudes. It was observed that the
-respondents demographics had no impact on attitude~$
t' \
On satisfaction/dissatisfa.ction with life ass:rrance, the
;
study r-evea'Led that the majority, 85.7% of the respondents
were dissatisfied with the way life assurance matters were .:
handled in Kenya.' Only 1:4.3% were ·satisfied. .Anattempt to .establish
if any relationships existed between respondent
satisfaction/dcissatisfaction and various responderrt demographics
found out tha t no such relationships ex
fied respondents were satisfied found out that the
majority of the satisfied respo"ndents gave two reasons as
the reasons for satisfaction. These were: appropriate
advise given to the clients at the time life assurance
policies were sold~and the non complex nature of life assurance
.
contracts. The other reasons for satisfaction like the
fact that life assurance premiums were low were mentioned by
a few satisfied respondents only.
An attempt to investigate the reasons for respondent
dissatisfaction with life assurance found out that the
.majority of those who were dissatisfied gave the following
as reasons-for dissatisfaction: inappropriate advise given
by life assurance companies or their agents at tbe time the
policy is soLd, difficult nature of life assurance. contracts,
tricks used .by agents, and inability of insurarige agents to
understand the policies they ~old. The other reasons for
dissatisfaction like claim settlement were not popular reasons.
Finally, the study-found out -that the policy status, that
is, holding or non-holding of life assurance policy by the
middle class ~eople in Nairobi did not have ap~ relationship
with their attitude. | en |
