dc.description.abstract | Kenya Breweries Ltd. being one of the largest
companies i:1 this Republic, plays a major role in the
economy of .~0is country. It will soon be operating
the breweries in Mombasa, Nairobi and Kisumu. They
are Tusker and Allsopps both in Ruaraka, and one In
industrial area, all in Nairobi, one at Mombasa and
one to 'be completed in (early 1982) In Kisumu.
Currently the Nairobi breweries produce all the six
brands of beer namely, Tusker, Tusker Export, Tusker
Premium,Pilsner , White Cap and Guinness Stout. Only
four of these are produced in Mombasa brewery, these
are Tusker, Tusker Export, Pilsner and White Cap, but
there is a plan that will enable it to produce all the
six brands in future.
All these products have got to be distributed
All over the Republic so as to reach the final
Consumers. Distribution activity costs a lot
of money to the company, hence raising the operating
expenses of the entire organization. Due to the
current inflation allover the world. | en |