Browsing College of Agriculture and Veterinary Sciences (CAVS) by Subject "Consumer acceptance; orange‐fleshed sweet potato bread; psychosocial drivers; quality attributes; urban consumers."

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    • Quality and psychosocial factors influencing purchase of orange-fleshed sweet potato bread. 

      Shiundu, Felix M; Nyikal, Rose A; Mburu, John; Okello, Julius J; Mwende, Janet; Lagerkvist, Carl J; Muoki, Penina; Low, Jan; Hareau, Guy; Heck, Simon (University of Nairobi, 2021)
      This 2018 study, conducted in six Tusky's supermarkets in Nairobi, Kenya, combined the Just-About-Right, Penalty and Mean-End-Chain analyses to examine the quality and psychosocial factors influencing the purchase of a ...