| dc.description.abstract | Effective communication as a field embraced in corporate communication has received much research attention as a branch of communication. However, in the local Kenyan context within corporate organisations, much of the research bears minimal evidence of existence in form of documentation. Research in effective communication has therefore not received adequate documentation. In understanding the above- mentioned, this research aims at bridging this knowledge gap by undertaking effective communication studies a case study of Kenya Literature Bureau (KLB) between the years 2005 and 2011.
The objectives of the study were: establishing the structural barriers that hinder the efficient flow of communication; listing the factors that affect (both positively and negatively) effective communication; identifYing the most preferred medium/media of communication and access its ability to enhance effective communication ; examining the relevance of modern information and communication technologies (lCTs) used to enhance effective communication and establishing the physical and psychological distractions among employees that affect effective communication within KLB.
In order to achieve the set objectives, data was collected through administering questionnaires to sampled employees and analyzing existing literature. The departmental Standard Operational Procedures (SOP) and other library materials carried the core of the qualitative data required. Data collected was analysed using descriptive statistics such as measures of central tendency (mean, mode and median). Content analysis was applied on qualitative data to establish the credibility, accuracy, consistency and usefulness of the qualitative data sought. | en_US |
