M-PESA: Progress and Prospects
Abstract
In Innovations, less than two years ago, Nick Hughes and Susie Lonie described
how they conceptualized, piloted and, in 2007 launched, M-PESA, an award-winning
money transfer technology based on mobile phones.1 Much has happened
since then.
This article looks further into what happened next, focusing on the local context
and commenting on what the future might hold.I will try to demonstrate that
besides the simple and innovative product, the characteristics of the local mobile
telephony and banking sectors contributed greatly to the successful adoption and
diffusion of the money transfer service. This is a good example of a service whose
time had come and whose implementation occurred in the right context.
URI
http://profiles.uonbi.ac.ke/tomwansa/publications/m-pesa-progress-and-prospectshttp://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/47813
Citation
2009 Tonny Omwansa innovations / Mobile World Congress 2009Publisher
School of Computing and Informatics, University of Nairobi