Browsing Research Papers by Author "Wachira, Rose Kirigo"
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Factors that influence consumer preference of television stations by public primary school teachers in Langata division, Nairobi
Wachira, Rose Kirigo (ORSEASchool of Business, University of Nairobi, 2011-10)The urban viewer especially in Nairobi has an abundance of channel choice because of the number of new television stations and proliferation of alternative entertainment sources (such as the internet, video rentals, digital ...