| dc.description.abstract | This study was designed to establish the competitive strategies adopted by Barclays Bank of Kenya in counteracting industry competition. Much of the evidence used has been derived from the responses given by the Bank managers who participated alongside with findings of other studies done in related areas. The study focused on the departmental / functional heads in the Bank but only eight responded.
This study was an exploratory one in the area of strategic management in Barclays Bank of Kenya and was thus carried out as a case study. Qualitative primary data was used in establishing the strategic measures used by Barclays Bank of Kenya in counteracting industry competition. This data was collected through the use of open ended interview guide which was administered through face to face interview with the departmental/functional heads from Finance, operations, Sales, business optimization, retail, human resources, Treasury and consumer credit operations.
Several deductions were drawn from the findings of the study. These included the bank's pro-active and reactive measures employed in counteracting the industry competition. As observed from the findings, some of these measures are; engaging of qualified and properly trained staff, offering a wide range of products, extension of service hours as already implemented in some retail outlets such as Barclays Queen's way house branch and Nakumatt west-gate Barclays Branch, adoption of new operation technology and also outsourcing of some non-core services. | en_US |
