| dc.description.abstract | Corporate social responsibility and sustainability are two integrated issues whose ultimate goal is to impact on the triple bottom line which is the social contribution, economic contribution and environmental contribution. The challenge for companies is to implement best practice policies to CSR and sustainability development that seeks to ensure coherence between social, economic and environmental objectives.
The study is on CSR and sustainability at Kenya Commercial Bank. The objective of this research study was to determine the motivation behind CSR at KCB and also to find out the CSR and sustainability practices at KCB. The research was conducted through a case study which involved interviews with KCB senior managers. Out of the sample target of 5, senior managers, 4 of the were interviewed thus representing 80% of the sample target.
The data was analysed through content analysis. Finding from the study indicates that KCB is motivated to indulge in CSR by a sense of moral obligation, desire to solve societal problem and also to enhance its corporate image. The main CSR practice are on environment, education, enterprise development, health and humanitarian intervention which all impact on the triple bottom line of the KCB. | en_US |
