| dc.description.abstract | The potential value of e-commerce has received extensive coverage in research and trade publications with reportage of several successful e-commerce stories. With e-commerce, firms increase their market performance by extending the firms market reach through entry into global commodity chains and access new customers and enter new markets. This offer opportunity to the firms to be more visible hence enhancing relationships and forming closer ties with trading partners and customers.
E-commerce will open fresh sources of revenue and opportunities for firms, it will bring more dialogue between business and consumer on a number of levels within the supply chain that will result in greater revenue generation. With e-commerce information on a firm's product and services can be published on the web site in detail which would make it relatively available to interested trading partners and customers in a timely manner, all these benefits from e-commerce were the forces behind the study.
The study therefore seeks to establish the strategies and models that the Kenyan online companies have employed, the challenges they encounter and how to solve them so as to enjoy the e-commerce benefits and use them as a tool for strategic management of the organizations, by use of both quantitative and qualitative research approach. Web analysis and interviews were done to get data of all online companies.
The study made several suggestions and recommendations. There is still more to research on this, because the business world is very demanding and dynamic, ideas and technologies keep on changing very fast, so there is need for research of new strategies and better payment systems for the future of e-commerce. Government should solve the problem of poor internet infrastructure to enhance good internet penetration | en_US |
