Strategic responses to competition by Kenya Commercial Bank limited in Kenya
Diffu, Joan N
MetadataShow full item record
This research project was a case study of Kenya Commercial Bank, strategic responses to competition in Kenya. The objective of the study was to establish the strategic responses to competition adopted by Kenya Commercial Bank. This included technology, cost leadership, differentiation, quality customer service, restructuring, alliance and joint ventures among others. In effort to meet this objective, pertinent primary data was obtained from personal interview with the respondents who are the Directors of Strategic Planning, Operation, Finance, IT and Risk and Compliance. Secondary data collected from its magazines and journals. Data was analyzed qualitatively using content analysis. Following these finding, it was recommended that other commercial banks or any other organizations should have specific strategic responses to competition in order to remain significant in market.
University of Nairobi, Kenya