Strategies adopted by multinational corporations to cope with competitions in Kenya
Samuel, Carol M
MetadataShow full item record
Multinational corporations operate in a global environment unfamiliar in political, economic social cultural, technological and legal aspects that give rise to the competitive forces. Increased competition among multinational corporations and the entry of other players into the industry necessitate the design of competitive strategies to guarantee their performance. Creating strategies for coping with competition is the heart of strategic management which is critical for the long term survival of any organization. To establish the strategies adopted by multinational corporations to cope with competition in Kenya, 40 questionnaires were administered to senior managers of MCs targeting 19 percent of the total population of 213 MCs in Kenya selected through stratified disproportionate sampling. The therefore recommends that; Multinational corporations (MCs) should initiate capacity building programmes like training, scholarship awards and on job training to overcome the challenges of skills gap. The study further recommends that, MCs should utilize others electric power sources to supplement their energy consumption needs. The government should also provide infrastructure needed for MCs including electric power to attract MCs investment in Kenya.
University of Nairobi, Kenya