| dc.description.abstract | Business entities in the current operating environment are under intense pressure to change on how its products, process, service delivery to customers and generally the way of doing business are done. These changes will at least assure the organisation of its sustenance in the medium term. As a result adopting innovative strategies has come out as an important step in organisation.
On the basis of this concern, this research sort to investigate the various innovative strategies adopted and challenges faced by Safaricom Ltd. In trying to achieve the objectives of the research, the study adopted a case study approach where an in depth personal interviews with the top and middle level managers in the organisation. According to the findings, Safaricom has been able to successfully introduce various innovative strategies ranging from products, processes, technological and human resource innovations. These innovations have helped the organisation to increase its profitability over the years since it was formed.
The study also made a number of recommendations which Safaricom should adopt to remain competitive in the market. This recommendation included the organisation allocating more resources to advertising and business development departments of the organisation. In addition, the organisation should endeavor to recruit more staff to leverage its competitiveness. | en_US |
